IGNOU MCO 06 SOLVED ASSIGNMENT 2019-20

IGNOU MCom Assignment

MCO-06

TUTOR MARKED ASSIGNMENT

Course Code: MCO - 06

Course Title: Marketing Management

Assignment Code: MCO - 06/TMA/2019-20

Coverage: All Blocks

Maximum Marks: 100

Attempt all the questions.

1. Explain the various marketing concepts and explain the evolution process of the marketing management philosophy. (20)

2. Differentiate between consumer market and organisational market. Briefly discuss the bases of segmenting consumer markets. (5+15)

3. Describe marketing mix strategies adopted by companies at different stages of the product life cycle. Discuss the life cycle stretching strategies suitable in the case of mobile phones when its sales started declining. (12+8)

4. What do you understand by channel conflict? Why channel conflicts occur? Discuss the remedies for channel conflicts. (4+8+8)

5. Differentiate between marketing mix and promotion mix. As the marketing manager, discuss various factors you will keep in mind while deciding the promotion mix for your product. (5+15)