IGNOU MTTM 6 SOLVED ASSIGNMENT 2021-22

MTTM-6: MARKETING FOR TOURISM MANAGERS SOLVED ASSIGNMENT 2021-22

Course Code: MTTM 6/MTM 6                                             Programme: MTTM/MTM

Total Marks: 100                Assignment Code: MTTM 6/MTM 6/ TMA /2021

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Discuss the relevance of social marketing in modern society. Substantiate your answer with suitable examples.  

2. What do you understand by the term “Marketing Mix”? Discuss the role and importance of Marketing Mix in the Tourism Industry.  

3. Define Market Segmentation. Discuss in detail the basis of market segmentation and its application in the Tourism Industry with examples.

4. Explain with the help of suitable examples the significance of demand forecasting while marketing a tourism product.

5. Differentiate between the following (any two) :  

i. Product Line and Product Mix

ii. Product and Services

iii. Advertisement and Publicity

6. What is the relationship between product life cycle and pricing? Explain your answer with suitable examples from Tourism Industry.  

7. Discuss the need and process of training and motivating the sales personnel.

8. What do you understand by Cyber - Marketing? Discuss the advantages and disadvantages of Cyber –Marketing with suitable examples.  

9. Discuss the impact of Government Control on Product Design.

10. Write short notes on any two of the following:

i. Buyer decision making process

ii. Marketing Research in Tourism

iii. Importance of ‘People’ in tourism industry

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