IGNOU MTTM 7 SOLVED ASSIGNMENT 2021-22

 

MTTM-7: MANAGING SALES AND PROMOTION IN TOURISM SOLVED ASSIGNMENT 2021-22

        Course Code: MTTM 7/MTM-7                          Programme: MTTM/MTM

Total Marks: 100                            Assignment Code: MTTM 7/ MTM-7/ TMA/2021

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre

1. Describe the qualities and abilities of a good sales person.

2. What are the principles of effective communication?  

3. “In order to get maximum advantage from sales displays, it is necessary that these be organized and managed effectively”. Elaborate the statement and give suitable examples. 

 

4. Describe basic responsibilities of a sales person.  

5. Why should territory planning be carried out as systematically and as scientifically as possible for covering the market? Substantiate your answer by giving suitable examplesfrom tourism industry. 

 

6. Elaborate different methods of sales control.  

7. Analyze the media habits of Indian consumers and evaluate their marketing implications.

8. Write an essay on “Promotional Strategies”.  

9. Explain how message and marketing objectives are linked? Substantiate your answer with examples.

10. Write short notes on:  

a) Target Audience

b) International Media Strategy

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